Telemarketing boomed in the late 1970s after sophisticated telephone lines and connections were invented.  Call centers were then established as part of a companies’ marketing and advertising branch; to serve and meet the demands in business in an economical way inside a centralized area. Slowly, telemarketing has evolved over the years. Not only is it a tool in marketing now but also, a sales and accounting arm.

Over the years of practice and with the emergence of globalization, maintaining an efficient call center proved to be too expensive to maintain. This is when BPOs came in. They cater to the various demands and needs of major companies. Companies are diverse. They engage business in different industries so BPOs create specifically designed platforms to meet the demand of each client.


While a company’s in-house sales and marketing team go hand in hand to identify their target markets, the company needs people to follow up on these generated leads without disrupting the drive of their workforce. They need to employ numerous staff, with benefits as stated by law and company guidelines such as salary, benefits, commissions, etc; station them in a work-conducive environment and provide them with expensive software and hardware to do their job.  The redundant work also wears out the workforce quite fast and eats away a large chunk on company profits.

This is where the BPOs come in. Companies no longer need to shoulder and worry about all these concerns mentioned earlier.  BPOs have a roster of well-trained professional appointment setters to do the work.

Each lead is a potential sale. A professional appointment setter guarantees a good follow-up on costly sales and marketing initiatives. Without one, the company’s productivity suffers.  How do outsourcing companies do this?

First, they have the software, hardware and workforce. As mentioned earlier, operating an in-house call center is no good in maintaining a profitable business. It is just too expensive to operate.

Second, appointment setters give companies an advertising and marketing edge.  These professionals are always enthusiastic and wholesome. They follow a script designed by the BPO; identifying the client company they represent and then pitching the company’s products and services.  They are trained to make the pitch sound natural and unrehearsed, statistically reducing hang-ups and loss of sale.

Third, appointment setters also listen to leads. They are good data miners. They input useful data that will be useful to the company’s data-mining effort used in market research and analysis towards specific target markets. Potential markets are also discovered using data gathered from the BPO reports which aids in improving the client company’s strategies and open further business development, opportunities or expansion.

Fourth, appointment setters know how to handle client objections. They are experts in rebuttals geared towards sales.

Lastly, appointment setters send a confirmation email message that reminds the lead of his appointment with the brand.  This message recapitulates the content of the phone discussion and his appointment date. Good leads appreciate this and strengthen their identification with the brand.

So, contact your reliable BPO today to learn more. Take advantage of their expertise in building up your company.

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