From 140, Twitter increased the character limit to 280, but still kept its reputation as the platform for micro-blogging. With over 330 million active users, Twitter is used to deliver a message, news, promotion, and even personal thoughts of its users to its audience. But with its known limitations, that has been its unique selling point and edge to other social media platforms, is it possible to build a brand and a strong online presence?
Yes, it is. The character limit accidentally responds to the problem the community is facing right now — the decreasing average of human attention span. Now at 8 seconds, anyone can fully read and understand a tweet with this time.
Twitter Marketing Strategy starts with creating an account and following certain people. Now, what’s next?
Set your goals
Establishing an online presence should start by identifying goals. What do you want to achieve? Is it to discover new and potential audience? Deliver your brand message? Or simply make the internet population aware by your existence?
Once these goals are defined, you will know what kind of tone, content and even behavior you will use in the platform.
With over 500 million tweets every day, you will just likely be drowned by this quantity. This competition is a challenge if you really want to rise on the occasion.
Plan when to tweet strategically
There are hundreds of thousands of tweets every second. But that doesn’t mean you can tweet anytime.
According to Twitter, it is said that Friday is the best day to be active;
best time is between 9 am and 10 am; safest time to post every day is between 10 am and 12 pm. Also, Sunday mornings are the worst time for engagement on Twitter.
Create a simple but memorable profile
When you’re on Twitter, you’d want to get the job done right away. No more fancy twitter handles, just put your brand name and upload your logo as is.
When composing your bio, bring out your wit but keep it brief, relevant and tone-adjusted. Always be mindful of your target audience.
Engage to your audience and following
Tweet, reply, retweet and follow in order to engage. The opportunity to be included in the relevant conversation is also your chance to discover more knowledge about your audience’s preferences as well as your competitors’ strategies.
Also, people expect you to respond fast. One study shows that 42% of consumers plan to get a response from a brand within just one hour.
Engaging includes creating polls and asking for feedback and opinion.
Try different forms of content
Since visual content is proven by research to be easily absorbed by the majority of the population, you can try producing and sharing memes, a simple infographic, a four-picture presentation, GIFs or a two-minute video. These can easily attract Twitter users and are considered ‘retweetable’ content. It will help you increase your engagement that you needed as 82% of all users view video in this platform.
Establish a human tone and sense of humor
A company or a brand is still an entity, and it doesn’t mean you’re not allowed to tweet like a human. Enough of those formal, business-like tone tweets because that would intimidate your followers. More and more businesses today even use humor by tackling relevant and current issues to increase their engagement and achieve their goal to be seen by the online population.
The first step is to be relatable, without compromising your brand image.
Learn how to use hashtags
Lifewire.com defines hashtag as “a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#). Hashtags help users find topics that are of interest to them. For example, “dogs” could be a hashtag, and so could “border collie puppy training.” One is a broad topic and the other is a phrase that’s far more specific.”
Pro-tip; to easily capture what the people are talking about, use hashtags and terms on the trending list to your content. This way, once Twitter users clicked on that topic, they will see you. Just make sure that hashtags or phrases are related to what you are about to post.
Facebook, Instagram, and Twitter are considered the Big Three when it comes to social media platforms today. Each has its own qualities and capabilities suited for every audience out there. With Twitter and its no-nonsense and quick micro-blogging capabilities, your brand’s message is delivered in a concise, witty, [sometimes humorous] and well thought out manner.