Laptop, tablet, phone and desktop computer — these are the usual gadgets of a modern young professional. Indeed, we live a multi-screen lifestyle that allows us to use different gadgets to do our work, and even personal activities. It is the new norm. And if the audience are like this, having a lone website that is only friendly to desktop users and not to other devices may hurt one’s business. It has been years before the business environment introduced the need to have a business website, but creating one should not stop the effort of improving it. Thus, the business website shall have a responsive web design.
Responsive website design means that your business website must be adaptable to any devices, and user experience should still be seamless and consistent regardless of the size of the screen of their gadget. It means no resizing, re zooming or too much scrolling all because the audience or the end-users are having a hard time reading and absorbing the content.
We all hate it when the website is not responsive because of the difficulty in loading pages where images aren’t aligned, the texts are not in proper areas, and it takes so long for the whole content to show. This might be mistaken for a connection problem, but the web design is actually the culprit. This problem will cause a higher bounce rate that means end-users would just settle navigating to another website or exiting.
The need for a responsive web design.
2016 was the year that web usage has been overtaken desktop by mobile users. It was because of the increasing volume of smartphones, tablets, phablets etc. Two years before this, 4G subscriptions catapulted from 2.7 million to 23.6 million. Mobile phones and other gadgets were no longer just for communication or entertainment but also for business, and internet surfing.
One more thing, Google introduced mobile-first indexing. It acknowledges websites that are mobile-friendly and push it higher in the prestigious page rank. Before, Google based the ranking and indexing to the desktop version but now it is the mobile version that has the power to elevate the business’s rank. After all, without Google, how will your customers reach you?
Not just that, mobile experience also has to be seamless, consistent and coordinated with other website versions.
The benefits of having a responsive web design.
1. A Seamless Experience
To deliver our message to our audience, we would want them to stay on our website for a while. If they will have a seamless experience, that will be enough reason for them to stay. This will eventually build a brand image that is positive and reliable.
2. Lower Bounce Rate
Bounce rate is the frequency where visitors of your website who navigate away after seeing the first page of your website. If you have a responsive web design, there would definitely be a less bounce rate.
Website will easily adapt to any screen size if it has a responsive web design. No longer endless zooming in and out and reloading whether you use laptops, smartphones, tablets, and desktop computers.
4. Recognized by Google
Now that Google recognizes those who prioritizes the improvement of mobile experience, it is enough reason to do so. You will now have the chance to utilize all the benefits of your SEO effort.
5. Increased mobile traffic
A bigger traffic always means a higher chance of having sales conversion and such. Who wouldn’t want that? Now that everything is about mobile experience business shall exert effort on improving this aspect.
We’ve mentioned before in our blog how mobile and mobile applications have cemented their function in our lives. And it is just fair for the business to keep up and innovate continuously. Their vigilance to people’s ever dynamic lifestyle will certainly benefit them in the end.