As early as 2009, UK’s Gaming Industry has used outsourcing for video game development, marketing and monetization. 83% of their output came from outsourced work. This became a fundamental practice to keep business profit margins, get new concepts and compete with current as well as new generation gaming developments.

Game studios, whether independent or multinational, usually have a core group of 3-10 people directly involved in the conceptualization and execution processes in the different stages of game development. They hire dozens to hundreds of independent contractors to test the game prototype. This practice has many downsides as these individuals cannot be completely relied upon for a variety of reasons. From industry experience, the risk factors are many and must be considered seriously. Such as:

High Burn-out, Disappearance and Resignation Ratio

Contractual Testers get worn out by playing game rapidly. Over time, this is mirrored from their lack of productivity, poor work quality or disappearance. Necessary inputs needed for game development are left unattended to. Some workers just don’t have the dedication or skill set needed by the industry. The lack of commitment from these workers must be given serious consideration.

Security Breaches: Information and Design Leakages

The gaming industry is very competitive. Many game developers come up with original ideas that their competitors get information about in no time.

Legal Problems and Misrepresentations

The trust element is the key in all business ventures. Entering the industry in good faith and good reputation doesn’t always garner favorable results. Some contractual workers aren’t who they say they are. Companies get sued for copyright infringements or plagiarism because they hired wrong people.

Talent Retention

Freelance talents like artists and programmers leave as soon as better offers come along. Loopholes like lack of government mandated employee benefits and warranties mean they can’t be tied down to complete any unfinished work. Thereby, a mess is left behind in unfinished projects. Recruitment of replacements that need to catch up is very tedious, time-consuming and expensive.

Outsourcing became an essential element in minimizing those risks. Since gaming companies employed the services of established outsourcing companies, such problems were taken away from their plate.

In the Philippines, the steady pool of dedicated Filipino talents an outsourcing company has in its roster, are bound by law to abide by the guidelines of the contract they signed. Such contracts cover tenure, security and privacy clauses which ensure to serve the best interest of the client. There are also protocols set in place that valuable data is inaccessible to parties not involved in a project. Further protocols limit access to confidential data in the confines of the work station only. Meeting deadlines, staying globally competitive, providing gaming chat support and data mining facilities are also handled by outsourcing companies for clients.

The interactive gaming industry in the Philippines is still very young but well-established. The Game Developers Association of the Philippines (GDAP) was established in 2007 and supported by Google Play. Competent members create, publish and represent the country’s game development industry to the world with some of them dedicatedly employed in top BPOs in the country which clients gain access to as well.

For inquiries, you can write to bd@athl.com.hk