Learning the basics of website marketing will not be complete without diving into the steps of making an effective web marketing strategy. We’re going deeper now without over complicating steps. The following are crucial to the success of the website marketing strategy, as each step requires the right amount of attention. It may sound easy and uncomplicated, but every step is critical not just on the overall success of the strategy but also on the succeeding steps.
1. Give Your Website a Critique
Your strategy will start with what you have, your website. This is your material and you need to identify its current state. Play the devil’s advocate as you scrutinize every detail. Act like you’re not part of the brand and an outsider. And then ask yourself the important questions; What are the website’s strengths and weaknesses? Does it have enough information or content? How about its UX and UI design?
When you surf the net, look for something and click on a website, what makes you stay and what does not?
“If you fail to plan, you plan to fail,” and this has never been truer.
Also, a plan is not just steps towards the goal but contingency or backup plans must be there as well.
Creating a plan could be more effective after reading this whole blog, as we are about to mention a lot of steps you should include.
3. Utilize What Google Can Do For You.
Google or other search engines are the first step of the end-users or audience towards your website. It is important to be friendly with the gatekeepers so they know who are they going to let them in.
This process will be through SEO or search engine optimization. Once your website is optimized, the “door” will be easier to find for your audience.
Traffic is what you need and this will be achieved if your content is SEO friendly. Here’s a separate blog about the strategies in writing SEO content.
4. Plan Your Content
Aside from the actual service or product, your content is the reason your audience visits your website. Promoting a website technically means promoting the content of your brand.
SEO plays a crucial role. It is basically the content that makes it “optimized” and makes it easier to find once you click that magnifying glass beside the Google search box. With the right keywords, the content will act as the worm on the bait to get website traffic.
This content plan shall include what keywords shall be used, who will create/write the content and when it will be posted or uploaded.
5. Be More Visible through Social Media Platforms
The strength of social media lies with its constant if not growing audience. The people can’t help but subscribe with its promise of connectivity relevance and this is why social media is a great stage for brands to subtly showcase and introduce brands.
It is expected that all the content on your website will also be seen and/or promoted and/or disseminated through social media. Facebook, Twitter, Instagram, and LinkedIn are the leading platforms to spread information about your company.
Social media calendar will also help not just on the organization of content but also the timing of every post especially if there’s an anticipated event/occasion. Make sure that the posts will be at its most relevant/current quality before posting.
6. Use Paid Ads(!)
Gaining organic followers is paramount if you want to champion online presence. One way to achieve this is through paid ads. People trust brands whom they know have gained a lot of followers because, obviously, every follower equates trust and a bigger quantity means credibility.
There are Google Ads and Facebook Paid Ads to maximize your online presence.
7. Market Through Email.
The truth is that people still check their emails from time to time. Check our separate blog tackling why email marketing is still effective and relevant today.
It is still different when you have a one-on-one connection with your customers, so get that email list done!
8. Repeat the Cycle
After doing the said steps, it is important to track its performance. Of course, you don’t want to just do it and think you’re done. It’s not! Google Analytics will help. Website marketing strategy or any strategy is a cycle open to changes and adjustments for the overall success and improvement of the brand.
The intersection of website marketing with other digital marketing areas like SEO, email marketing, paid advertisements and such proves that everything is connected. Its success will only be possible if there’s coordination with each area included.