Digital marketing is ever-changing and innovating. It is proven by the need of every business to have a website of their own as it is a significant way of putting your business in a place where the audience is at least constant if not growing. But that should not stop there. Having a business website requires a good marketing strategy to fully utilize the power and capabilities of website marketing.
Website marketing, as defined by reliablesoft.net, “is the process of promoting your website on the Internet. It is one of the online marketing channels you can use as part of your overall digital marketing strategy. The main goal of a website marketing campaign is to get more visits to your website.”
Website Marketing is just one part of a whole called Digital Marketing alongside Content Marketing, Email Marketing, Mobile Marketing, SEO and such.
Some businesspeople would easily respond that Website Marketing is just all about search engine optimization (SEO) and social media. That is not entirely true. Though it is somehow connected, a website is its own entity that needs its own strategy formulation.
BusinessInsider said that 40% of consumers look up online for product/service information to make them solidify their buying decisions. And therefore businesses need to integrate their marketing into a much more modern way.
Before diving into creating a website strategy, let’s review the importance of having a website.
1. Online Presence
If you want an online presence, you can easily create a Facebook page or other social media account, but having a website would solidify your presence. It should contain all your content, information, marketing message and such. Even your brand identity shall be explored and developed on your website. It’s the backbone of your digital marketing.
2. Coordination with the Traditional
If the business has its own traditional ways of marketing, everything shall be in coordination with the digital version. From the smallest details, like the color palette used, it must be consistent. When talking about the website, this is about digital marketing and separated but coordinated with your traditional marketing strategies.
3. Your Audience’s One-Stop-Shop
Social media helps when spreading the good news about your business, but it still different if you have a one-stop-shop for everything your audience needs to know about your brand, and that is your website. Through this, they will learn everything they need to know about the product/service, what it does, how it will benefit them and such.
4. Content Storage
Every social media account is a tool for disseminating information and content. The website shall also be the main storage of every content.
A website is a tool for attracting traffic and it also where conversion of these traffic into leads and into sales happen.
One important role of a website is to answer potential questions or inquiries of their potential customers. And this is not just the FAQ questions. It also can go beyond that.
7. Reaching Potential Customers
Website is not just a tool for spreading information but also reaching potential customers and it is through the help of search engine optimization. Once it is optimized by let us say Google, it will not just be out there, but also working its way on reaching new clientele.
8. Building Credibility
The website is one way of building credibility and trust among the audience. Once your website is deemed reliable, informative, easy-to-use and of course, well designed, you are already building trust to whoever visits it.
Marketing has truly evolved through the years and it is not just about printing flyers, posting billboards or creating a TV or newspaper ad. Since the inception of the internet and online channels, society have adapted to the change, and businesses have no option but to also incorporate new ideas and platforms in their marketing strategy.
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