In Asia, five of the ASEAN member nations became colonies of Great Britain and the US. From them emerged new language subsets, Filipino English and Singaporean English. English became the medium of instruction in the ex-colonies. Children began learning it as a second language as soon as they entered primary school. The citizens became bi-or multi-lingual. This gave Southeast Asians advantage over East Asians in terms of language ability.

East Asian culture places a high value on education.  It is part of their cultural heritage, a prerequisite not only in attaining spiritual enlightenment but also in conducting trade. Trade and commerce have always been the lifeblood of progress. During ancient times, Asians traded among themselves and later with Europeans, dating as far back as 4th Century BC.  Being scholars and traders, keeping up with the world is crucial. This is the reason for countless English schools in the region. 

Online English

China, Japan and South Korea are key players in the world economy. However, their English-speaking ability ranked among the lowest a decade ago. These countries used E-learning to bridge this gap.   English is the universal language used in business and industry. To keep at par with globalization, these countries incorporated English into their curriculum with Japan only having done so, in the elementary level, just two years ago.    

Innovations in communication played a vital role in globalization. It increased the movement of people, improved the labor market, expanded business transactions between countries and consolidated scientific discoveries. Businesses expanded to other countries where they can save on labor cost and increase profits while migrant workers traveled overseas where the pay scales and opportunities are better.

Diversity and racial merging are the challenges that come along with globalization. People from different characters, cultures, traditions and languages need to be in harmony. Companies with a multiracial workforce began designing a new subculture to make a favorable and profitable business setting for everyone. The first requirement is a common language, English.  


Language is far beyond words that are put together and structured into a sentence. While culture defines who people are, language helps express it.   Gestures and body language are no longer enough to get your point across and be understood. An example is head shaking. An Indian fellow might shake his head to approve something but for other cultures, this means the opposite, it means saying no.

East Asians know that having a second language; being bilingual or even multilingual, can empower them. This belief is rooted deep down into their culture and taken advantage of by enterprising businessmen who set-up companies that cater to this need through e-learning and mobile learning facilities vis-a-vis the brick and mortar educational institutions.

Learning in a via web or mobile environment became more interesting; Students only need mobile tools like laptops and smartphones to have their lessons. These compact computing facilities and the internet allow them to communicate with other people; to create documents and read data files anytime, anywhere.  

Key players in the online English learning industry provide reliable service and easy content design to help students navigate their course materials for e-learning easily and effectively.  Content is a feature in which students showed the highest interest. It should be catchy but relevant. Most of the successful online English schools in the market were able to meet this need and supply the demand thus, earning the loyalty of their clients.

For inquiries, you can write to bd@athl.com.hk