No need to spend millions on Ads, good customer service will advertise for you. Advertisements can generate audiences but only good customer service will help maintain leads, nurture them and retain sales.
An article I once read says, An unsatisfied customer holds 100% power not to recommend your services to its family, friends and colleagues. Bad message will inadvertently transfer from one person to the other. Things will get worse, bad history will follow.
How would you know if you have delivered outstanding customer service? If you’ve meet and surpassed expectations. Show your customers that they are important and your business is established for their needs.
Customers want collaboration. Talk and Co-create with them by addressing their feedbacks and being open for their suggestions. Read blogs, reviews or create your own avenue in reaching out to your customers. Hearing them can be beneficial for both parties, knowing that they are valued and that your thoughts are always with them. Plus, customer feedback can help you improve the quality of your business performance. This as well attracts prospects.
Adapt. Every customer is different and every different customer needs different approach. You should be able to handle surprises.
Lastly, communicate clearly. Convey what you are exactly up to but always remember to use positive language. Stay cheerful and don’t be rude. Always end up the contact through clarifying if the customer is satisfied.