Reasons Why Digital Marketing Has Surpassed Traditional Media

It is a known fact that in order for a marketing strategy to succeed; they have to be in a position where the audience is located. Since the upsurge of digitalization of information and business, most people rely on online activities. Businesses have already adapted...

How To Make Omnichannel An Effective Customer Service Strategy

Business Process Outsourcing (BPO) Companies in the Philippines is continuously growing. As the competition becoming fiercer, even in other industries, companies are working hard to formulate strategies for their prospects. One of the main and recent subject in the...

Notes on Omnichannel Marketing

1. Omnichannel Marketing by definition is a marketing strategy that allows brands to use multiple channels to provide a seamless and integrated customer experience. 2. Multiple channels refer to different platforms; from brick and mortar physical stores, online shops,...

Why We Can’t Live Without Mobile Applications

July 2008. That was the time when our lives were changed forever. It was because of the rise of mobile applications. A decade ago, Google and Apple started releasing apps to make every human life easier. Since then, mobile applications have been part of our lives....

The Importance of Studying the Market

They always say that “Customers are always right.” No matter how problematic it may sound to some entrepreneurs (and customers as well), it is a fact that business always considers a huge factor concerning the customers. Businesses, aside from its primary purpose to...